SEO Link Building Seminars

• Tapping into your competitors
• Benchmarking web site performance
• Competitor profiles & news
• Counterintelligence on your web site

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This is the workshop you’ve been waiting for - a LIVE Internet connection
so you can see what the buzz is all about, while an expert in Internet-based
customer service explains what it all means! Customer service departments looking to “get on the Net” need to prepare for the opportunities, pitfalls,
and competitive market niches that are being created in Cyberspace.

This in-depth, half-day workshop specifically designed for non-technical
customer service professionals prepares you to more fully participate in the marketplace. Basic concepts, terms, practices, and directions will be clearly defined and demonstrated. A number of successful online customer service centers will be closely examined, as we analyze in detail the characteristics of their success. We’ll illustrate exactly how these companies are creating satisfied customers and reducing operational costs. And most importantly, you’ll learn in this interactive workshop how to apply those techniques to your own online customer service venture. Demonstrations and discussions will include:

• Auto-response email
• Following up with personal email
• Answering their questions before they ask them! Frequently Asked Questions
  with answers
• Getting customers to help each other: online discussion groups
• Getting your data out there: online libraries of technical specifications,
  ties with corporate systems (e.g. FedEx)
• Putting it at their fingertips: using search engines and hierarchical
  indices
• Personalized web pages and automated personal notification services
  by email

Get a jump on your competition and get the solid foundation you need to succeed in this exciting new customer service venue by joining us for this one-of-a-kind workshop!

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How can you get the most out of your online customer service? This extraordinary presentation will demonstrate a combination of both automated and self-regulating methods for providing customer service online. You will discover that you can significantly reduce your staffing costs with these techniques :

• Auto-response email boxes
• Frequently Asked Questions (FAQs) with answers
• Integrating your FAQs with email responses
• Email newsletters/announcements
• Email-based discussion groups (”listservs”)
• Web-based discussion groups
• Usenet-based discussion groups (”newsgroups”)
• Intelligent search engines for your web site (both keyword- and concept-based)
• Online databases that can be updated automatically by your customers via the Web

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Deploying video over today’s Internet is like teaching a dog to sing - it’s unpleasant and it annoys the dog. Nevertheless, advances in compression technology, new bandwidth reservation protocols, streaming techniques and the promise of more robust backbones and higher-capacity delivery systems make it likely to arrive sooner than you think. See the state-of-the-art today and find out what the videonet of the future might look like.

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World Wide Web marketing is about one-to-one marketing of value-added services and information to the Internet user. The Internet gives companies a unique opportunity to relate to customers and potential customers on a new level, catering to their needs and wants on an individual basis. This strategy of “mass customization” not only saves the customer time and money by making their visit more efficient and productive, but also provides valuable customer profile and market research data. This half-day workshop will give you a better understanding of one-to-one marketing on the Internet, preparing you to more fully participate in the marketplace.

This workshop is specifically designed for non-technical marketing professionals. Using a LIVE Internet connection so you can see what the buzz is all about, an expert in Internet marketing and technology will explain what it all means!

Basic concepts, terms, practices, and directions will be clearly defined
and demonstrated. These incude:

• Value-added marketing (content beyond products)
• Personalization (web pages tailored to the individual user)
• Ergonomic web site design (page layout; form vs. function)
• Engaging the user through interactivity
• Ties to corporate systems (interfacing customer, product, and/or HR
  databases to the web)
• Java, VRML, Shockwave, and other enabling technologies
• Promotion strategies (listing with search engines, subject indices like
  Yahoo, industry-specific sites, etc.; reciprocal links, advertising)

Several noteworthy web sites will be closely examined, as we analyze in detail the characteristics of their success. I’ll illustrate exactly how these web sites are:

• Increasing sales
• Cutting costs
• Generating advertising and subscription revenue
• Obtaining market research information
• Generating traffic and motivating repeat visitors
• Winning awards and gaining recognition
• Outshining their competition

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Spread the word:      

This is the workshop you’ve been waiting for - a LIVE Internet connection
so you can see what the buzz is all about, while an expert in Internet-based
customer service explains what it all means! Customer service departments
looking to “get on the Net” need to prepare for the opportunities, pitfalls,
and competitive market niches that are being created in Cyberspace.

This in-depth, half-day workshop specifically designed for non-technical
customer service professionals prepares you to more fully participate in
the marketplace. Basic concepts, terms, practices, and directions will be
clearly defined and demonstrated. A number of successful online customer
service centers will be closely examined, as we analyze in detail the characteristics
of their success. We’ll illustrate exactly how these companies are creating
satisfied customizers and reducing operational costs. And most importantly,
you’ll learn in this interactive workshop how to apply those techniques
to your own online customer service venture. Demonstrations and discussions
will include:

• Auto-response email
• Following up with personal email
• Answering their questions before they ask them! Frequently Asked Questions
  with answers
• Getting customers to help each other: online discussion groups
• Getting your data out there: online libraries of technical specifications,
  ties with corporate systems (e.g. FedEx)
• Putting it at their fingertips: using search engines and hierarchical
  indices
• Personalized web pages and automated personal notification services
  by email

Get a jump on your competition and get the solid foundation you need to
succeed in this exciting new customer service venue by joining us for this
one-of-a-kind workshop!

Filed under: Online Customer Service Seminars | Email to a Friend | Printer-Friendly | No Comments »

Spread the word:      

How can you get the most out of your online customer service? This extraordinary presentation will demonstrate a combination of both automated and self-regulating methods for providing customer service online. You will discover that you can significantly reduce your staffing costs with these techniques:

• Auto-response email boxes
• Frequently Asked Questions (FAQs) with answers
• Integrating your FAQs with email responses
• Email newsletters/announcements
• Email-based discussion groups (”listservs”)
• Web-based discussion groups
• Usenet-based discussion groups (”newsgroups”)
• Intelligent search engines for your web site (both keyword- and concept-based)
• Online databases that can be updated automatically by your customers via the Web

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Colleges and universities are now discovering the many benefits of educational publishing on the Internet. But is the transition worth the effort? And how are publishers responding to these opportunities? This workshop will lead participants to answer these questions and teach you how to target your readers.

Participants in this workshop will learn the details of:

• Intellectual property issues:
  • Identifying and protecting copyrights & trademarks
  • Registration procedures for copyrights & trademarks
• Security implications:
  • Sending information only to approved Internet users
  • Keeping cybervandals and cyberthieves out of your
    systems

  • When, what, and how to charge for program usage:
    • Demos, trial licenses
    • Registration procedures
    • Billing procedures (fixed monthly charges vs. usage-based
      charges)

    • What to charge for and what to provide free of
      charge

    • Foreign currency
    • Secure payment options (FirstVirtual, DigiCash,
      credit cards, etc.)
  • Reaching diverse markets on the Net
    • Minorities
    • Non-English speaking students

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• Importance of multimedia in “selling” your message
• Images & image maps
• Sound & video (QuickTime, MPEG, Ulaw, etc.)
• Adobe Acrobat (portable documents)
• 3-D viewer applications (Kinemage, etc.)
• Effectiveness of multimedia on the Net vs. other media:
  CD-ROMs, video tapes, audio tapes

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